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HDA Committees

The Hollister Downtown Association is made up of four sub-committees that work diligently to pursue the goals and mission of the Association as well as ensure that the Association runs smoothly.

Members of each committee are concerned, involved business people just like you! Contact Executive Director, Jeana Arnold, if you are interested in participating on any one of these committees! We'd love to have your input!

Organization Committee

The Organization Committee meets the second Tuesday of each month and is responsible for managing the financial and logistical aspects of the association. Their scope of work includes fund, volunteer, and membership development.

Chair - Cheri Schmidt (California Mutual Insurance / HDA Board Member)

Current committee members: Alexis Winder Edward Jones Investments), Omar Rosa (Union Bank), Daniel Recht (Bianchi, Kasavan & Pope), Bryan Swanson (City of Hollister)

Promotion Committee

Meeting on the first Thursday of each month, the Promotion Committee creates a positive image of our Historic Downtown to attract customers and rekindle community pride. The committee works diligently to create interesting events in our downtown to continue to attract visitors. This committee also has several sub-committees that are responsible for organizing the various downtown events such as the Street Festival, Lights On, etc.

Chair - Robin Spencer (Salon 218 / HDA Board Member)

Current committee members: Heather Hickerson (Community Volunteer), Cindy Gillen (Community Volunteer), Patty Marfia (Johnnie's Girl), Corey Shaffer (HDA), Robb Rodriguez (Community Volunteer), Kollin Kosmicki (San Benito Live), Courtney Evans (Kamal Yoga Studio), Marci Huston (The Garden Shoppe n' Bar / HDA Board Member), Teri Escamilla (HDA), Jeana Arnold (HDA)

Design Committee

Meeting on the second Wednesday of each month, the Design Committee enhances the visual qualities of our Historic Downtown by directing their efforts towards physical elements such as landscaping, storefronts, painting, displays, planters, etc. These volunteers create color schemes for buildings, landscape plans for parking lots, and building maintenance guides. They also work with historical preservation issues and help educate property owners.

Chair - Michael Grzan (City of Hollister / HDA Board Member)

Current committee members: Amber Cameron (City Planning), Heidi Jumper (SBC Arts Council), Nick Huston (The Garden Mart), Anne Hall (San Benito Engineering & Surveying), Gordon Machado (Rustic Turtle), Jeana Arnold (HDA)

Economic Vitality Committee

Meeting on the second Thursday of each month, the Economic Restructuring Committee strengthens the business district's economic assets by conducting surveys and gathering data to recruit new and existing businesses to our downtown. The committee is involved with recruiting new businesses and converting unused spaces into housing, offices, entertainment, and cultural facilities. This committee works to sharpen the competitiveness of local businesses by creating seminars and hosting speakers and workshops.

Chair - Bonnie Flores-Voropaeff (DL&G Printing)

Current committee members: Mary Gilbert (SBC COG), Gordon Machado (Rustic Turtle), Mary Paxton (City of Hollister), Judy Rodriguez (Gavilan College), Amber Cameron (City Planning), Dr. Kathleen Rose (Gavilan College), Bobbie Jo Palmer (Gavilan College), Reed Sanders (Community Member), Michelle Leonard (SBC Chamber of Commerce), Jeana Arnold (HDA)

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Contact Us

  • Hollister Downtown Association
  • 514 Monterey Street
  • Hollister, CA 95023
  • (831) 636-8406 ph
  • (831) 636-5909 fx
  • Hours: Mon thru Fri, 8:00 - 5:00
  • General Inquiries:

Downtown Parking

Parking is FREE with 3-hour parking areas sprinkled throughout the downtown and FREE ALL DAY parking in the convenient Briggs Parking Structure.

View Parking Map

The 3/50 Project

Find out how you can support local businesses and help improve the economy of San Benito County.


"Saving The Brick & Mortars Our Nation is Built On"