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Lights On Celebration

Saturday, November 28, 2015
Downtown Hollister


Holiday Boutique – 10:00am to 5:00pm
Veteran's Memorial Building

Holiday Car Show – 10:00am to 2:30pm
Registration @ 6th & Monterey Streets

Lights On Parade "Silver Bells"
starts at 5:30pm

Pictures with Santa following the parade at Vet's Hall!

View the 2015 parade route (PDF) 

The Hollister Downtown Association will present the 25th Annual Lights On Celebration Parade on Saturday, November 28, 2015, a wonderful family-friendly, community event that brings 8,000 to 10,000 people to downtown Hollister. This year's parade theme is "Silver Bells" and will start at 5:30 pm.

 Learn about acts of kindness through Jaime The Elf's story written by Kathleen Sheridan.

Holiday Car Show

By popular demand, the Lights On Celebration will be featuring the Holiday Car Show.  Registration on the date of the event is allowed and the "entry fee" is a new unwrapped toy.  Cars must be parked by 9:30am.  The car show begins at 10:00am and goes through 2:30pm.  Trophies will be awarded in two categories: Best of Show and People's Choice.  Winners of the categories have the option of driving their car in the parade.

Holiday Boutique

We are seeking vendors for our Annual Lights On Celebration Holiday Boutique which will be held on Saturday, November 28th from 10:00 am to 8:30 pm in the Vet's Building in downtown Hollister. With more than 5000 visitors to the boutique last year, this event brought together a diverse market place of 56 vendors selling everything from soap to scarves, purses to perfume, jewelry to Christmas gifts for the entire family. This is a wonderful opportunity to introduce your business to enthusiastic shoppers and visitors. We would love to have you participate in our special Lights On Holiday Boutique.

Parade Information - "Silver Bells"

The Hollister Downtown Association will present the 25th Annual Lights On Celebration Parade on Saturday, November 28, 2015, a wonderful family-friendly, community event that brings 8,000 to 10,000 people to downtown Hollister. This year's parade theme is "Silver Bells".

Pictures With Santa

Immediately following the parade at the Vet's Hall. Photos are $7.00 and include one (1) 5" x 7" photo. 

Acts of Kindness Program

The story behind the mascot for the parade, Jaime the Elf, was written by local artist, Kathleen Sheridan in 1995. In the quest for her Elfhood, Jaime discovers that only in the light of love, peace and hope does the true spirit of the season shine. "Jaime the Elf" is a story about the true meaning of the holiday season, and encourages children to think about what acts of kindness they can do during the holiday season to help Jaime light up downtown Hollister.

The "Acts of Kindness" Program, sponsored by Pacific Scientific, was presented to the schools in San Benito County requesting students K-8 to submit their Acts of Kindness to help Jaime. There will be students representing each school on the PG&E Acts of Kindness Float in the parade.


GENERAL SPONSORSHIP: Please review the 2014 Sponsorship Levels document (left column) for a list of Sponsorships Levels and decide which one is best for you. The list includes a brief description of the activity, along with a list of marketing opportunities. And, if you decide that a sponsorship is for you, please complete and return the 2014 Sponsorship Application.  We truly appreciate the support of our community!

TREE LIGHT SPONSORSHIP: Help light the trees along San Benito Street to create a festive downtown while displaying your name on your tree.  Click here to complete your Tree Light Sponsorship application.

LIGHTED WREATH SPONSORSHIP: We will be hanging lighted holiday wreaths to the pedestrian light poles along San Benito Street this year! Wreaths have clear lights with berries and pinecones and will include your name. Click here to complete your Lighted Wreath Sponsorship application.

Decorate A Tree

Thanks to the generosity of Bourdet's Christmas Trees and 27 local non profit groups, local families in need will have a happier holiday. The decorated trees will be displayed on the corner of Fourth and San Benito Streets during the Lights On Celebration. After the event, they will be donated to deserving families in our community. Entries are limited and are accepted on a first come, first served basis. Trees will be judged after 11:00 am and the winning tree sponsors will be announced during the parade.

2014 Event Sponsor



2014 Acts of Kindness Program Sponsor


2014 Lights On Sponsors


2014 Santa's Helpers

K&S Properties

Bourdet's Christmas Trees

Earthbound Farm

San Benito Engineering

RMC Heavy Duty Trailer Parts

Brent Redmond Transportation 

2014 The Magic of Christmas Sponsors

California Mutual Insurance Company

Calvista Insurance Agency

Recology San Benito County

Estate of Dori Hoyle

Bianchi, Kasavan & Pope

Golden Eagle Mortgage

Rotary Club of Hollister

Pulido's Overhead Door

Greenwood Chevrolet, Buick, GMC 

South Valley Golf Carts



Relive the magic of last year's Lights On Celebration!


2013 Event Photos

Downtown Hollister Events

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Contact Us

  • Hollister Downtown Association
  • 514 Monterey Street
  • Hollister, CA 95023
  • (831) 636-8406 ph
  • (831) 636-5909 fx
  • Hours: Mon thru Fri, 8:00 - 5:00
  • General Inquiries:

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