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Lights On Celebration

Saturday, November 26, 2016
Downtown Hollister

Holiday Boutique – 11:00 AM to 6:00 PM
Veteran's Memorial Building
649 San Benito Street

Holiday Car Display – 10:00 AM to 2:00 PM

Lights On Parade "The Night Before Christmas"
Begins at 5:30 PM

Photos with Santa & Mrs. Claus
Starting at 7:00 PM in front of the Veteran's Memorial Building
$10.00 per photo (no pet photos please)

View the 2016 parade route (PDF)

The Hollister Downtown Association will present the Annual Lights On Celebration Parade on Saturday, November 26, 2016, a wonderful family-friendly, community event that brings up to 10,000 people to downtown Hollister. This year's parade theme is "The Night Before Christmas" and will start at 5:30 pm.

 Learn about acts of kindness through Jaime The Elf's story written by Kathleen Sheridan.


2015 Parade Winners

Best of Parade - RMC Heavy Duty Trailer Parts
Best Use of Lights - Good Times Motorcycle Group
Best Use of Theme - SDES Portuguese Hall
Best Community Group - Hollister Prep School
Best Drill / Dance Group - Flying Colors Dance and Fitness

Best of Parade will receive $100.  Other parade category winners will receive $30.

2015 Decorate-A-Tree Winners

First Place - Hollister Blue Star Moms
Second Place - Hollister Presbyterian School
Third Place - San Benito 4-H All Stars
Honorable Mention - Girl Scout Troop 20030
Honorable Mention - Women's Club of Hollister

2015 Acts Of Kindness Winners

Mayan Arreola
Cole Forrest
Brenda Rodriguez
Robinson Johnson
Karla Yulissa Lazaro
Faith Fernandez
Luke Mahler
Abby Espinoza

Thank you for sharing your kindness with the world!!!

Boutique Vendors

Paparazzi Jewelry, The Little Red Barn, Plexus, Pink Zebra Home, Hollister Landscape Supply, Thirty One Gifts, Origami Owl Independent Designer, Hollister Soap House, A Hernandez, South Hill Designs by Melissa Dare, Simply Glamorous, Harborside Mosaic Studio, NRG Home Solar, Vista Notes, Jewelry by Rebecca, Gold Rush Kettle Korn, Keep-Collective, Hummus Heaven, Perfectly Posh Skincare, Maldonado Gifts & Services, Sharley's

Holiday Car Display

This year, we will be showcasing a Holiday Car Display featuring the NorCal B-Bodies Car Club.  The car show begins at 10:00 am and goes through 2:00 pm.  The NorCal B-Bodies were the 2015 Winners of the Car Club with the Most Participation in our Street Festival, Car Show & Chili Cook Off.

Holiday Boutique

We are seeking vendors for our Annual Lights On Celebration Holiday Boutique which will be held on Saturday, November 28th from 10:00 am to 5:00 pm in the Vet's Building in downtown Hollister. With more than 5000 visitors to the boutique last year, this event brought together a diverse market place of 56 vendors selling everything from soap to scarves, purses to perfume, jewelry to Christmas gifts for the entire family. This is a wonderful opportunity to introduce your business to enthusiastic shoppers and visitors. We would love to have you participate in our special Lights On Holiday Boutique.

Parade Information - "Silver Bells"

The Hollister Downtown Association will present the 25th Annual Lights On Celebration Parade on Saturday, November 28, 2015, a wonderful family-friendly, community event that brings up to 10,000 people to downtown Hollister. This year's parade theme is "Silver Bells".

Pictures With Santa

Immediately following the parade outside the Vet's Hall at the Pictures With Santa area. Photos are $10.00 and include one (1) 5" x 7" photo. 

Acts of Kindness Program

The story behind the mascot for the parade, Jaime the Elf, was written by local artist, Kathleen Sheridan in 1995. In the quest for her Elfhood, Jaime discovers that only in the light of love, peace and hope does the true spirit of the season shine. "Jaime the Elf" is a story about the true meaning of the holiday season, and encourages children to think about what acts of kindness they can do during the holiday season to help Jaime light up downtown Hollister.

The "Acts of Kindness" Program was presented to the schools in San Benito County requesting students K-8 to submit their Acts of Kindness to help Jaime. There will be students representing each school walking with Jaime, as her escorts, in the parade.


GENERAL SPONSORSHIP: Please review the 2015 Sponsorship Levels document (left column) for a list of Sponsorships Levels and decide which one is best for you. The list includes a brief description of the activity, along with a list of marketing opportunities. And, if you decide that a sponsorship is for you, please complete and return the 2015 Sponsorship Application.  We truly appreciate the support of our community!

TREE LIGHT SPONSORSHIP: Help light the trees along San Benito Street to create a festive downtown while displaying your name on your tree.  Click here to complete your Tree Light Sponsorship application.

LIGHTED WREATH SPONSORSHIP: We will be hanging lighted holiday wreaths to the pedestrian light poles along San Benito Street this year! Wreaths have clear lights with berries and pinecones and will include your name. Click here to complete your Lighted Wreath Sponsorship application.

Decorate A Tree

Thanks to the generosity of Bourdet's Christmas Trees and 30 local non profit groups, local families in need will have a happier holiday. The decorated trees will be displayed on the corner of Fourth and San Benito Streets during the Lights On Celebration. After the event, they will be donated to deserving families in our community. Entries are limited and are accepted on a first come, first served basis. Trees will be judged after 11:00 am and the winning tree sponsors will be announced during the parade.

2015 Event Sponsor



2015 Acts Of Kindness Sponsor



2015 Media Sponsor



2015 Holiday Boutique Sponsors


2015 Pictures With Santa Sponsors

K&S Properties


2015 Silver Bells Sponsors

Golden Memorial Insurance

Brent Redmond Transportation


RMC HEavy Duty Truck Parts

Earthbound Farm   San Benito Engineering & Survey

2015 NORAD Sponsors


Dona Esther's Restaurant

 McDonald's of Hollister

Recology of San Benito County

Calvista Insurance Agency

California Mutual Insurance Company

Pulido's Overhead Door

Bianchi, Kasavan, & Pope, LLP

Rotary Club of Hollister

2014 Event Photos

Downtown Hollister Events

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Contact Us

  • Hollister Downtown Association
  • 514 Monterey Street
  • Hollister, CA 95023
  • (831) 636-8406 ph
  • (831) 636-5909 fx
  • Hours: Mon thru Fri, 8:00 - 5:00
  • General Inquiries:

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