Downtown Events

Spring Cleanup

Saturday, April 22, 2017

A community supported cleanup of downtown, including pulling weeds, planting, scrubbing and painting. Volunteer for this annual event and help beautify our downtown!  Groups are welcome. Sponsors and volunteers are always needed!

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Downtown Wine & Beer Stroll

Saturday, May 6, 2017

Wine & Beer Stroll through downtown Hollister from 1:00 - 5:00.  Participating businesses will be paired with a local winery where attendees will be poured a 1 oz. taste of wine.  Craft beer tasting will also be available at participating restaurants.  $40  To participate or for questions, contact the HDA office.

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Downtown Certified Farmers' Market

Wednesdays from May 3 through September 27, 2017

Every Wednesday from 3pm - 7:30pm.  On San Benito Street, enjoy the very best in fresh produce and flowers, organic meat and poultry, specialty baked goods (including gluten-free breads), local olive oils and honey, sausages, BBQ, and so much more.  On the corner of 4th and San Benito Streets* next to the FREE parking garage, you'll find crafts and information booths, bounce house for the kids and often live entertainment!

More information....

Portuguese Festival

June 3 & 4, 2017

The SDES Portuguese Hall will host the “Queen Coronation” and dance June 3, at 9 p.m., at 695 Seventh St., followed by the parade June 4, at 10 a.m. The parade route begins at the Hall, going East on Seventh Street, North on San Benito Street and West on fifth Street to Sacred Heart Church for the 11 a.m. mass. The mass is followed by the serving of Portuguese sopas, games and auction. A dinner and dance is held at the Hall at 6 p.m. For more information, contact Anthony Silva (831)801-5584.

Hollister Independence Rally

Friday - Sunday, Jun 30 - July 2, 2017

Enjoy beautiful motorcycles, live music, hundreds of vendors and great food at the Hollister Independence Rally!  Live Entertainment, Poker Runs, Poker Walks, Food and Beverages and more.  Free admission. Please contact Roadshows, Inc. for more information.

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31st Annual Street Festival & Car Show

Saturday, July 15, 2017 ♦ 10 am to 4 pm

Don't miss this great event!! Classic Car Show of over 200 cars, 3 stages of live entertainment, chili cook-off, Kids Zone, merchant sales, vendors, demonstrations, and FREE watermelon.  Free admission.

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National Night Out

Tuesday, August 1, 2017

National Night Out is an annual community-building campaign that promotes police-community partnerships and neighborhood camaraderie to make our neighborhoods a safer, better place to live. Together, we are making that happen. Neighborhoods across the nation host block parties, festivals, parades, cookouts and other various community events with safety demonstrations, seminars, youth events, visits from emergency personnel and exhibits.

Mexican Independence Day Parade

Sunday, September 17, 2017

Come celebrate Mexican Independence Day in Downtown Hollister with downtown's annual parade starting at 11:30!  For more information, contact Ruben Rodriquez at (831) 902-5103.

San Benito High School Homecoming Parade

TBD ♦ 2 pm

Come downtown and cheer for the students of San Benito High School in this annual parade featuring graduating class floats, clubs and athletic teams all before the Homecoming football game in the evening at Andy Hardin Field.  Parade route starts at Palmtag Drive, heading North on San Benito Street, turning West at Fifth Street and returning to the High School on Monterey Street.

28th Annual Red Ribbon Walk & Run

Saturday, October 21, 2017 ♦ 8 am, Veteran's Memorial Building

This annual event raises awareness of the dangers of drugs and alcohol in our community while benefiting prevention efforts in our local schools. Community members and families are encouraged to participate and have FUN!

More information to come! Or, you can call 831-636-4020. 

Veterans' Day Parade

Saturday, November 11, 2017 ♦ 1:30 pm

Come downtown to celebrate and remember the courageous men and women of the armed forces who protect and serve our country.  For more information, please contact Frankie Gallagher at (831) 638-6434.

Black Friday

Friday, November 24, 2017

Discover the merchants of Downtown Hollister for all of your holiday shopping!  Grab your friends and enjoy a day of great shopping and dining.

26th Annual Lights On Celebration

Saturday, November 25, 2017

Kick off your holiday season with the annual downtown community event that includes a day-long holiday boutique, car display featuring the Central Coast Impalas Car Club, live entertainment throughout the day, culminating with the much anticipated Lights On Celebration parade and arrival of Santa and Mrs. Claus!

More information....

Small Business Saturday

Saturday, November 25, 2017

Small Business Saturday is a day to celebrate and support small businesses and all they do for their communities. #shopsmall