Welcome to the Hollister Downtown Association

A typical day in downtown Hollister, California.

The Mission and Vision of the Hollister Downtown Association

The Hollister Downtown Association is a non profit community based organization. As a Main Street Program City, the continued revitalization of our historic downtown is important. We work hard to create a vital downtown district through beautification programs and community events. Come join us and discover the dining, shopping, history, and vitality that downtown Hollister has to offer.

The Hollister Downtown Association was established in 1984 to revitalize the Historic Downtown to be the hub of social and economic activity in our community. We utilize the Main Street Four-Point Approach to revitalization methodology designed by The National Trust for Historic Preservation–a community-driven, comprehensive approach to revitalize older, traditional business districts throughout the United States. The Main Street Approach advocates a return to community self-reliance, local empowerment, and the rebuilding of traditional commercial districts based on their unique assets: distinctive architecture, a pedestrian-friendly environment, personal service, local ownership, and a sense of community. The vision of the Hollister Downtown Association is that Downtown Hollister becomes an economic, cultural, educational, governmental, and social center that respects that past, present and future through its blending of people, places, and possibilities. The HDA is a professionally staffed 501(c)6 non-profit organization and is represented by a volunteer governing board.

HDA COMMITTEES

The Hollister Downtown Association is made up of four sub-committees that work diligently to pursue the goals and mission of the Association as well as ensure that the Association runs smoothly.

Members of each committee are concerned, involved business people just like you! Contact CEO, Omar Rosa, if you are interested in participating on any one of these committees! We'd love to have your input!

Organization Committee

The Organization Committee meets the second Thursday of each month and is responsible for managing the financial and logistical aspects of the association. Their scope of work includes fund, volunteer, and membership development.

Chair - Omar Rosa (HDA)

Current committee members: Daniel Recht (Bianchi, Kasavan & Pope), Chuck Frowein (Grillin’ N Chillin’ Alehouse~Roadhouse/ HDA Board), Cheri Schmidt (California Mutual Insurance Company/HDA Board Member)

Promotion Committee

Meeting on the second Monday of each month, the Promotion Committee creates a positive image of our Historic Downtown to attract customers and rekindle community pride. The committee works diligently to create interesting events in our downtown to continue to attract visitors. This committee also has several sub-committees that are responsible for organizing the various downtown events such as the Street Festival, Lights On, etc.

Chair - Theresa Borino (Intero Real Estate)

Current committee members: Linda Lampe (Worth Saving Mercantile), Michelle Tartala (Amazon), Tina Garza (City of Hollister), Corey Shaffer (City of Hollister), Omar Rosa (HDA), Teri Escamilla (HDA), Jen Dias (HDA).

Design Committee

Meeting on the second Tuesday of each month, the Design Committee enhances the visual qualities of our Historic Downtown by directing their efforts towards physical elements such as landscaping, storefronts, painting, displays, planters, etc. These volunteers create color schemes for buildings, landscape plans for parking lots, and building maintenance guides. They also work with historical preservation issues and help educate property owners.

Chair - Gordon Machado (Rustic Turtle / HDA Board Member)

Current committee members: Joel Esqueda (Hollister Art Collab/ HDA Board Member), Heidi Jumper (SBC Arts Council), Anne Hall (San Benito Engineering & Surveying), Celina Stotler (SBC County), Omar Rosa (HDA), Jen Dias (HDA)

Economic Vitality Committee

Meeting on the second Thursday of each month, the Economic Vitality Committee strengthens the business district's economic assets by conducting surveys and gathering data to recruit new and existing businesses to our downtown. The committee is involved with recruiting new businesses and converting unused spaces into housing, offices, entertainment, and cultural facilities. This committee works to sharpen the competitiveness of local businesses by creating seminars and hosting speakers and workshops.