Downtown Hollister Events
The Hollister Downtown Association is pleased to sponsor and support local events suitable for the whole family welcoming locals and visitors alike to experience all downtown has to offer.
Youth Expo
Saturday March 1st, 2025 10am to 1pm
Veterans’ Memorial Building
Parents are invited to this free event to discover what youth activities are offered in San Benito County
Food Truck Tuesdays!
Every Tuesday from February 4th to April 8th 4pm to 7pm
Downtown Hollister on San Benito Street Between Sixth and Seventh Streets
Your favorite Food Trucks from the Farmers’ Market gather in on place before the season kicks off in April in downtown Hollister.
Spring Clean-up
Saturday April 19, 2025
A community supported cleanup of downtown, including pulling weeds, planting, scrubbing and painting. Volunteer for this annual event and help beautify our downtown! Groups are welcome. Sponsors and volunteers are always needed!
Bring your brooms, dustpans, garden gloves and shovels and help us get our downtown in tip-top shape!
For more information or to participate call 831-696-8406 or email events@downtownhollister.org
Downtown Certified Farmers' Market
Every Wednesday starting April 16th, 2025, to October 22nd, 2025
3:00 pm to 7:00 pm
Every Wednesday on San Benito Street, enjoy the very best in fresh produce and flowers and so much more.
Downtown Wine & Beer Stroll
May 3rd, 2025
Wine & Beer Stroll through downtown Hollister from 1:00 - 5:00. Participating businesses will be paired with a local winery where attendees will be poured a 1 oz. taste of wine. Craft beer tasting will also be available at participating restaurants. To participate or for questions, contact the HDA office.
San Benito County Saddle Horse Show Downtown Parade
June 21st, 2025 - 11:00am-12:00pm
Volunteers needed! For more information on volunteering, contact Teri @ 831-636-8406 or events@downtownhollister.org.
For more information and for sponsorship opportunities, go here.
38th Annual Street Festival & Car Show
Saturday, September 27th, 2025 - 10:00 AM - 4:00 PM
Don't miss this great event!! Classic Car Show of over 250 cars, 2 stages of live entertainment, Kid Area, merchant sales and vendors, . Free admission.
Fall Cleanup
Saturday, October 11th, 2025
A community supported cleanup of downtown, including pulling weeds, planting, scrubbing and painting. Volunteer for this annual event and help beautify our downtown! Groups are welcome. Sponsors and volunteers are always needed!
Bring your brooms, dustpans, garden gloves and shovels and help us get our downtown in tip-top shape!
For more information or to participate call 831-696-8406 or email events@downtownhollister.org
Hollister High School Homecoming Parade
October 2025
Time TBD
Come downtown and cheer for the students of San Benito High School in this annual parade featuring graduating class floats, clubs and athletic teams all before the Homecoming football game in the evening at Andy Hardin Field. Parade route starts at Palmtag Drive, heading North on San Benito Street, turning West at Fifth Street and returning to the High School on Monterey Street.
Veterans' Day Celebration
Tuesday, November 11th, 2025
11: 00 am
Veterans Memorial Building Plaza
Come downtown to celebrate and remember the courageous men and women of the armed forces who protect and serve our country.
For more information, please contact Frankie Gallagher at (831) 638-6434.
35th Annual Lights On Celebration
Saturday November 29th, 2025
Celebration parade and arrival of Santa and Mrs. Claus! This year’s theme is The Characters of Christmas!
Small Business Saturday
Small Business Saturday is a day to celebrate and support small businesses and all they do for their communities. #shopsmall