The Hollister Downtown Association is proud to present its
36th Annual Lights on Celebration
Saturday, November 28th, 2026
San Benito Street, Downtown Hollister
Hollister CA 95023
36th Annual Lights On Celebration Parade Starts at 5:30 PM
Register your Parade Entry for our 36th Annual Lights On Celebration Parade!
The Hollister Downtown Association would like to announce the annual parade will be held on San Benito Street this year. This year’s Lights On Celebration parade theme is The Nutcracker!
We will have exciting displays and lots of surprises provided by Ray Pulver of Upbeat Parade Productions. We welcome community groups, businesses, and performers to sign up to take part in this unique, safe, and family friendly FREE event. We will be encouraging the community to bring canned food or toys to donate which will be collected at the the Hollister Downtown Association office at 350 Sixth St, Suite 102.
We encourage everyone to Eat, Play and Shop our Downtown merchants before or after the event. We will have the Dec-A-Tree project on the Vets Plaza on display for your enjoyment. Park, walk, shop, eat and enjoy the beauty of our wonderful businesses decorated storefronts.
For more information about entering a display, call 831-636-8406 or email events@downtownhollister.org. The Hollister Downtown Association is located at 350 Sixth St., Suite 102, Hollister, CA 95023
Thank you to our wonderful sponsors that have helped us bring this event to our community.
Dec-A-Tree
Over 30 trees will be decorated by local nonprofit groups and on display all day. Trees are donated by Bourdet's Christmas Trees and once decorated, given to San Benito County families in need. Front of Veterans' Memorial Building, 649 San Benito Street
Jamie The Elf
The story behind the mascot for the parade, Jaime the Elf, was written by local artist, Kathleen Sheridan in 1995. In the quest for her Elfhood, Jaime discovers that only in the light of love, peace and hope does the true spirit of the season shine. "Jaime the Elf" is a story about the true meaning of the holiday season, and encourages children to think about what acts of kindness they can do during the holiday season to help Jaime light up downtown Hollister.
Sponsorship
GENERAL SPONSORSHIP: Please review the 2026 Sponsorship Levels document for a list of Sponsorship Levels and decide which one is best for you. The list includes a brief description of the activity, along with a list of marketing opportunities. And, if you decide that a sponsorship is for you, please complete and return the 2026 Sponsorship Application. We truly appreciate the support of our community!
Wreath Sponsorship
The Hollister Downtown Association will be hanging 36" lighted wreaths on the pedestrian light poles along San Benito Street. The wreaths have clear lights with
berries and pine cones. For just $60/wreath, you or your family can be a sponsor and help make downtown magical for the holiday season!
For the Gift Tag personalization, space is limited to 45 - 55 characters, not including the word "from". For example, "The Escamilla Family".
Sponsor a wreath for 1 year $60.00
Sponsor a wreath for 2 years and save! $100.00
Space is limited, inquire about availability here.
Lights On Boutique
November 27 & 28. There is fun for everyone!
Over 30 artisan food, craft, and goods vendors, coffee and cocoa.
For the kids... face painting, balloons, crafts, special guests and letters to Santa.